Black mascara is officially over — and no one batted an eye.
Black and light colored eyelashes are now outdated as beauty gurus, makeup artists and celebrities ditch the mascara for a more natural look.
On TikTok, dozens of young content creators are sharing their mascara-less, natural beauty routines, claiming they’ve realized their makeup looks “better” and “cleaner” without dark lashes .
Some creatives have vowed to ditch mascara as their ‘new thing’, while influencer Hailey Drew Polk insists the bare eye look is ‘high fashion’.
“Do your normal makeup, maybe even a cute cute eye… bold brows, complementary colors, of course, and then no mascara,” Polk said in a TikTok video.
“I know it seems like something is missing, but really, it’s stylish. It’s giving high fashion.”
Designers have, indeed, opted for stripped-down cosmetic looks for the catwalks lately.
At New York Fashion Week last month, models for Cynthia Rowley wore a smudge of pigment across their lids with bare lashes, while Prabal Gurung’s makeup artist opted for a bare “no makeup” look for the runway.
Even Florence Pugh’s make-up artist, Alex Babsky, has embraced the fresh-faced trend, admitting that he “left the mascara on” in one of the star’s Instagram shots.
“Not wearing mascara is trending for several reasons, primarily a shift toward more authenticity, natural beauty, and embracing minimal makeup,” Charlie Riddle, Stila’s global beauty director and Cynthia’s runway makeup artist, told Allure Rowley’s for Spring/Summer 2025. .
“There is also a trend of complaining about low maintenance. Not wearing mascara simplifies the beauty routine. Skipping it saves time and eliminates the need to remove eye makeup, which can also be better for sensitive eyes.”
Audiences on TikTok have hailed the new trend as their “favourite”, championing the ease of putting on and taking off make-up while skipping mascara.
“I hate removing mascara every night, so I never wear makeup; so give it a try ASAP,” one viewer wrote in the comments on Polk’s video.
“Yes! I do this every day and it started because I didn’t want to get dirty at the end of the day, but now I love it,” applauded another.
Fashion follows the popularity of the “clean girl” aesthetic, characterized by minimal makeup, sleek hair, and simple clothing.
As a result, Gen Z beauty lovers have ditched dark, liquid eyeliner and under-eye concealer—much to the chagrin of millennials.
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Image Source : nypost.com